Mitsubishi sales climb 11 percent in April 2007
Having sold 12,047 vehicles in the month of April this year, Mitsubishi Motors North America, Inc. reported an 11.1-percent increase in sales by volume compared with April of 2006. Through the first four months of 2007, the manufacturer has experienced a 19.6 percent increase in sales over January to April of 2006.
The two main vehicles responsible for Mitsubishi?s growth are the Lancer sedan and Outlander SUV. In April the Lancer experienced its best sales month since May of 2004, with 3,860 units delivered. Mitsubishi moved 2,047 Outlanders representing a 152-percent increase compared with April 2006.
Source: The Auto Channel
2007 Mitsubishi Outlander highlights: What differentiates it from the competition?
The 2007 Mitsubishi Outlander joins the growing crossover utility segment this year, challenging the competition to meet its advanced specifications. Several features distinguish the new Mitsubishi Outlander as revolutionary in its class.
A standard 3.0-liter V6 engine utilizes Mitsubishi Valve-timing Electric Control (MIVEC) to the tune of 220 horsepower and 204 foot-pounds of torque. Achieving up to 27 miles per gallon on the highway, the powertrain also earns a Partial Zero Emissions Vehicle (PZEV) rating in California. The advanced six-speed automatic transmission includes available paddle shifters behind the steering wheel for Formula One-inspired gear control.
Another genuine innovation is the aluminum roof structure. Although curb weight is only reduced by 11 pounds when compared with a steel unit, the Mitsubishi Outlander?s center of gravity is lowered significantly, yielding better handling characteristics. Driving dynamics are further supplemented by the advanced chassis, a platform to be shared with the upcoming all-new Mitsubishi Lancer (including the Evolution model).
Source and image: Mitsubishi
Mitsubishi Outlander ?OutEverything? advertising campaign launched
To coincide with the dealership arrival of the all-new Mitsubishi Outlander crossover/SUV this month, the company has introduced an advertising campaign titled ?OutEverything.? The premise of the program is the Mitsubishi Outlander?s superiority compared with other small crossover utility vehicles (CUVs) in every vehicle measure.
Mitsubishi describes the vehicle as one that will ?OutStart,? ?OutRev,? ?OutMusic,? ?OutManuever,? ?OutHandle,? ?OutPace? and ?OutRun? the competition. Television and print ads will be utilized, as will a website that highlights 100 unique features of the 2007 Mitsubishi Outlander.
Source: Ward?s Auto
Image: Mitsubishi
